If people can’t find your real estate company online, you are leaving money on the table. The bulk of your potential clients search for houses and apartments online, so you need to make it easy for them to find your website. This means you need to consider investing in a solid SEO strategy, meant to improve your visibility in Google and in all other major search engines.
How to Improve Your Visibility in Google?
The best way to tackle this issue is by hiring an columbus seo services to help you develop and implement an effective strategy to help you dominate the SERPs. Before starting to search for SEO companies to hire, you need to be clear about what makes a good SEO strategy and how to tell which of the candidates suits best your needs. Hopefully, this article will offer you a good starting point for your research.
A good SEO strategy is the one that focuses mainly on people who have the highest potential to become your paying customers. This means you need to optimize your website for the local market you actually cover. This will make your efforts more profitable, allowing you to score a very good ROI. Besides, targeting local keywords is a wise thing to do, as they are easier to rank for than global ones. As a matter of fact, you should start by identifying a bunch of long tail keywords targeting various neighborhoods or communities, and optimize your web pages around these search terms. Make sure they can provide enough traffic volume to be worth it. At the same time, pick those keywords that have a moderate to low level of competitiveness. This will allow you to obtain top positions in the SERPs relatively faster.
How to Get Top Positions in The SERPs?
Local SEO is different than global SEO, so you should learn what these differences are, and take action accordingly. Citations, for instance, are very important. A local company trying to climb its way to the top of search should have high quality listings in all major local directories. When you submit your details to get listed in these business or real estate directories, you should make sure you provide accurate and complete information. Pay special attention to your NAP. The NAP stands for Name, Address, Phone Nubmer, and it is one of the most important pieces of information in local search. Your NAP should be consistent across the web, as this might give you a boost in the SERPs. In addition, you should develop compelling business pages in Google and Bing. Invest some time in creating these pages, as they have a high potential of attracting high quality leads to your website.
These are the basic features of a good SEO strategy for a real estate company. You can optimize your website and identify the best keywords by yourself, but this will require a fairly high investment in time and keyword research software tools. Besides, submitting your website to all local directories is a tedious task. If you do the math, you may realize hiring an SEO agency to do it for you is a much better option. Contact us online to get more information.